TikTok is introducing a updated setting that permits them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the platform announced that it presently contains in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This shift comes amid a surge in AI content, fueled by emerging AI video creators.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A large amount of this material is considered “AI slop”, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers like content produced via AI tools, including computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its network identified as made with AI. In total, in excess of 100 mn media items are uploaded to the platform each day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Members will be capable of limit or boost the volume of AI-generated videos they view by opening the topic control setting in the app and picking “AI-generated content”. Other topics that currently be adjusted under the tool cover current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules require users to tag “realistic” AI-made content, and it forbids malicious deepfakes of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Additionally, the service will from now on attach an “AI-made” label to content produced via its own AI tools, or identified by an collaborative effort for identifying content made by AI. This step is aimed to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is additionally establishing a $2m awareness program for professionals and organizations to create learning resources about using AI responsibly. This initiative will assist educational bodies specializing in teaching programming and robotics.
Platform Protection
The platform has justified its content review process, amid discussion over intentions to make redundant a large number of review team members in the UK. It is set to reduce hundreds of positions in its user protection team in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most harmful content prior to it gets reviewed by staff. TikTok announced a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to reliance on its AI tools.
It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
